FREE EBOOK MEMBERSHIP SITE PROFITS
Friday, March 27th, 2009
People prefer to pay for unique content
Many sites are seriously considering charging for access to their content, either through a monthly subscription fee or a one-time access fee. The success of WSJ.com in creating a subscription-based model has inspired both small and big publishers to explore the same approach.
Some publishers are looking to combine free content with fee-based content. A significant level of content will remain free, while paying members can have access to the best content with no banner ads and other “special” features. Using this strategy, the site can still generate the same amount of traffic overall, while subscribers enjoy special treatment and publishers earn revenue to pay for the bills and time spent developing the site.
For this model to succeed, however, a small site with no strong brand must cater to a niche market with information that nobody else has. Users will not like to pay the subscription fees if the site offers information similar to a hundred other free sites.
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