The idea of e-mail marketing is that in the first instance, you have a product or service that you want to sell or promote on the internet.
In order to do so, you must have an effective way of putting your promotional materials or ideas in front of potential prospects, because you have to be able to tell people who might be interested in what you have to offer that you exist.
The truth is, there are many mistakes, pitfalls and errors that you can make whilst trying to build an e-mail marketing business.
From this description, it should be evident that an important part of building your e-mail marketing business is finding people who you can add to your mailing list.
In short, buying software to harvest e-mails and then sending those people information about your product or service is going to land no business whatsoever. However, it could land you in a court of law because, trust me, there are some people out there who spend their whole life doing little other than reporting suspected spam e-mail to the authorities.
Paid membership sites are most usually limited to a specific number of members. This means that marketing is limited to that specific number. Limiting marketing possibilities is never a positive thing no mater what products or services are being promoted.
So… why limit your mailing list to just a paid membership site? Why not build a free membership site and gain an unlimited number of names and email addresses to which you have the legal right to send marketing emails? There simply is not satisfactory reason for NOT having a free membership site…at least not one that I can see.
Influence is another sought after and enviable facet of Internet marketing. When an Internet marketer gains influence over even a small group of consumers, they have a great deal influence among other Internet marketers, as well. When that pool of consumers is really large, a marketers influence with other marketers increases in direct proportion to the number of consumers that he has influence over.
Building a free membership website is just about as easy as falling off a log…well, maybe not quite that easy…but it IS easy. There are so many associated advantages to having a free membership site that the little bit of trouble and expense will be well worth the time and effort that are required.
Create your own fan club among your subscribers and make money with every way possible from your mailing list at cult status!
what you will need, you will need the fllowing to get started :
1. A huge collection of information on a topic of your choice such as short stories, snippets, tips, lessons, mini courses, etc.
2. Auto responder with broadcast feature where you can easily manage your own mailing list and send E-mails to your subscribers.
3. Web hosting with domain name where you have your potential subscribers come to visit your lead capture page.
Basically, a group of mailing list owners partner together and pool in their
individual gifts in one limited-time event.
Each participating partner contributes a gift to the event. The gift can be a free product, membership pass or a product he is already selling (if he is kind enough to offer into the event).
The participating partner prepares a Lead Capture Page where he gives the gift in exchange for the subscriber’s email address. In other words, in order for a visitor to download the digital gift, he must opt in and subscribe to your mailing list.
When the gifts are pooled together into one event (site), every partner will
then endorse the Give Away event to their own mailing lists.
The result? Lots of visitors to one event as a collective effort of several
participating partners!
Which One is More Important – Product or Mailing List?
If you would ask this question, “Which one is more important – the mailing list or the product?” any savvy marketer would answer you–“The mailing list”.
Principally, any wise business person puts the importance of hungry demand (and not just any demand) in front of the product. In other words, there is no product if there is no demand! And a mailing list represents the demand or your business if you would like to call it.
If you frequent Joint Venture forums and membership sites of any kind, you will find that product and service owners need mailing list owners more than the other way round. This is because the mailing list owners have the prospects that the other type of partner is looking for to sell to.
The idea of e-mail marketing is that in the first instance, you have a product or service that you want to sell or promote on the internet.
Create your own fan club among your subscribers and 
1. Ezine Marketing Intro