Wednesday, August 5th, 2009
Another common word that is often used to describe landing page, is “squeeze page” (or “lead capture page” in some circles). A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of landing page, which usually has an opt-in form in sight when the page loads.
One such option is selling ad space in your newsletter or e-zine. The more people you have reading your newsletter, the more you can generally charge for ad space; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.
If you decide to generate traffic through search engine optimization, planning your landing page theme will entail finding phrases within your niche which have a high demand (aggregate search value) and a low supply (small amount of competing sites) and then creating multiple landing pages, each which is optimized around a different phrase.
With copywriting, for instance, it is important to use a mix of compelling sales points with powerful psychological triggers. Most people who create a sales page miss either one or both of those elements.
FREE DOWNLOAD EBOOK LANDING PAGE SUCCESS GUIDE
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Posted in Autoresponder, Email Marketing, Making Money, Resell Rights | 1 Comment »
Saturday, July 4th, 2009
Lastly, copywriting provides a creative outlet. Drafting original content makes it possible to show the world what you have to offer in the way of ideas, style, concepts and opinions. You simply can’t do that if the content is borrowed from another source.
Essentially, mind mapping is the presentation of a collection of ideas, concepts, or words that all relate to some type of central understanding. When it comes to applying this approach to the flow of your sales copy, mind mapping can provide some interesting and unique ways to identify benefits of your product that will attract the right consumer market.
No matter how well crafted the body of your content, a headline that grabs attention will always make a difference. Of course, you want to grab the right kind of attention. That is, you want the reader to be attracted by the headline and thus want to read the body of the text.
If you have any doubts about what effective web copywriting can do or want some examples of how copywriting works in a real time situation, it is time to do some searching on the Internet.
FREE DOWNLOAD EBOOK THE SPEEDY GUIDE TO WEB COPYWRITING
Tags: a headline, content, Copywriting, ebook, effective web copywriting, master resale rights, master resell rights, mind mapping, the flow of your sales copy, the presentation
Posted in Copywriting, Resell Rights | No Comments »
Monday, June 29th, 2009
You see… copywriting is the single most important skill you can ever learn in marketing. You either learn to write it, or pay someone else dearly to write it for you. Personally… I’d rather keep that kind of money in my own pocket and just learn how to write it.
If I’m selling a product for under $20 and I’m planning on selling it to my subscriber list then I will usually create a banner for a slightly more professional feel. (Especially if I’m planning on only writing a small sales page for it…2 to 4 pages).
Or better yet… how often have you read a stunning headline that grabbed you by the eye sockets and there laid your eyes glued to the monitor to find out more!!!
I usually write out and fiddle with 20 maximum of 30 headlines. I also do this by writing it out by hand first instead of typing them out on the computer.
Oddly enough… I’ve even read sales pages where I’m not particularly interested in what they’re selling, but the bullet points have created so much curiosity I felt compelled to want to know the “great” hidden secret they had landed upon.
FREE DOWNLOAD EBOOK SALES PAGE PRIMER
Tags: 30 headlines, a stunning headline, adsense master plan, Copywriting, create a banner, ebook, how to write, learn in marketing, learn to write, master resale rights, master resell rights, money in my own pocket, my subscriber list, sales page primer, small sales page, the eye sockets, the great hidden secret, the single most important skill
Posted in Copywriting, Marketing, Resell Rights | No Comments »
Wednesday, June 17th, 2009
Another common word that is often used to describe Squeeze Page, is “squeeze page” (or “lead capture page” in some circles). A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of Squeeze Page, which usually has an opt-in form in sight when the page loads.
The Squeeze Page system provides a uniquely powerful system through which you can derive profit from multiple streams. This article will briefly discusses some of those different streams – and how you can manipulate them.
Let’s start with the Squeeze Page itself: all traffic is sent to the Squeeze Page. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your Squeeze Page should always be an opt-in form. Others will suggest that it should simply be a sales page.
In addition to careful copywriting, there are other important things you must take into consideration when writing a Squeeze Page that converts. For instance, it is important to build a compelling case for a time-bound offer.
Driving traffic into your Squeeze Page – it sounds easy, doesn’t it? Well, it’s not. And no matter how great your Squeeze Page is, it wont matter if no one ever reads it.
FREE DOWNLOAD EBOOK HOW TO WRITE YOUR OWN LEAD PULLING SQUEEZE PAGE
Tags: a sales page, a time bound offer, Copywriting, driving traffic, ebook, master resale rights, master resell rights, opt-in form, squeeze page, the squeeze page system
Posted in Autoresponder, Copywriting, Traffic | No Comments »
