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Monday, July 13th, 2009
Master marketer and best-selling author Seth Godin says that companies that resist innovation are like brown cows—after a while, they all look the same. If you’ve seen one brown cow, you’ve seen every brown cow there is to see. You don’t notice them even whem they’re standing on the side of the highway. They might as well be invisible.
As an Internet marketer, you know that the key to your business success is the ability to build a list of customers and potential customers who look forward to hearing about your new product releases and special offers through e-mail announcements. And you know that successful list-building depends on your ability to build a bond of trust with prospects and customers.
When you write your information product, be sure to remember the first rule of relationship management: Customers don’t care how much you know until they know how much you care.
Writing information products stretches your mind by giving you a new perspective on things. When people ask me what I think about something, I sometimes answer, “How can I know what I think about that if I haven’t written it down yet?” The act of putting your ideas in writing is the best way to clarify your thoughts.
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