FREE EBOOK COPYWRITING BASICS
May 27, 2009 – 8:32 am | by
It is vital that during the planning stage of your copywriting for the web, you understand what it is, exactly, you hope to accomplish.
You have already determined that you need to increase direct sales, build a subscriber base, circulate information, as well as provide technical support. But in order to do this, you must make sure that your web copy can help you to achieve these goals.
It is important to decide who your ideal customer is and just what it is that they really want. Then find and craft the words that will most effectively bring these people to your site.
It is also important to remember that without a detailed plan, it will become impossible to know who you are targeting. Without a target, you are likely to miss out on those people who are willing and eager to pay for your help and expertise.
Search engines are the most important tool on the web for bringing new customers to a site. Many people who have never heard of your site will use a search engine to find what they are looking for, at your site or at someone else’s. But unfortunately, a search engine is not psychic and not very intuitive either. They will not be able to find what people are actually looking for but rather what they are asking for.
But just how do you know what people are looking for? There are a number of different ways in which you can get ahead of the competition in relation to people’s search habits. There are many effective programs around and one of these is Word Tracker, which can be found at WordTracker.com. You are able to license this program either by the day, week, month or year. What this program does is provide you with feedback in relation to key phrases that you submit to it. It will also make recommendations in relation to similar key phrases, and you are then able to test them against the most important search engines and directories on the web.
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Tags: build a subscriber base, circulate information, copywriting basics, directories on the web, ebook, ideal customer, increase direct sales, master resale rights, master resell rights, search engine, technical support, the planning stage, wordtracker
