EBOOK WORDS TO PROFITS
June 26, 2009 – 2:11 pm | by
Words, they’re all around us, they assault us every day in every way possible, from talking with your friends to sitting down and having a quiet few minutes with a book, words are firmly entwined with every aspect of our lives.
Words are the most important part of any sales message, whether that is in a video, the sales copy for a website, an online press release, an article, even the wording on a banner ad will determine how effective it will be. There are several important points to keep in mind when writing the text for your advertising copy. Here are some of the most important things to keep in mind.
I wasn’t going to mention this as this report is not so much about copywriting but about using words in general to influence people. However I think it is such a powerful factor in successful communication that it needs to be mentioned.
The best example is using good looking successful people driving cars, you unconsciously associate the beautiful person with the car so you think that by driving that car you will either appear better looking and more successful, or that you will be able to attract those kinds of people after you buy the car. That is why attractive female models are used shamelessly to advertise cars to men, sure the model grabs the guy’s attention that’s true, but he also mentally thinks that if he gets that car he could attract that kind of woman.
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One Response to “EBOOK WORDS TO PROFITS”
By Matt Hanson on Jun 26, 2009 | Reply
Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..
Matt Hanson