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February 13, 2009 – 1:00 am | by
Most marketing purposes can best be served by sticking to the proven basics, rather than relying on the current creativity fads.
Principle #1 : Ask yourself - are we being creative just for the sake of being creative?
Principle #2 : About humor - being funny in marketing is risky. when it works, it’s wonderful, but it flops much more often than it works. Ask yourself - why are we trying to be funny? Does it capture attention better than any other mechanism? Also, a tip - being funny is safer with regular customers than with new prospects.
Principle #3 : Watch out for the “creative graphic artist” in putting together your print media. The Artist is irresistibly tempted by creativity for creativity’s sake, to justify his existence! Free Download Ebook Unlimited Profits
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Tags: creative, creativity, customer, ebook, funny, humor, Marketing, master resale rights, master resell rights, principle, prospect
