EBOOK MARKETING WITHIN YOUTUBE
August 8, 2009 – 4:14 pm | by
In today’s consumer driven world, it can be immensely difficult to connect with customers. While there are a number of tried and true marketing techniques, many consumers are immune or oblivious to them. It is time for new strategies, and YouTube presents a fantastic opportunity to market to potential customers in a new way. Guerrilla marketing strategies are essentially strategies that entail marketing without the knowledge of the customer. These can often be much more effective than traditional strategies, because customers are not used to avoiding them.
Anyone can use YouTube, and it is free to upload videos. As such, there are a huge number of users, and potential customers. To have an effective guerrilla marketing strategy on YouTube, it must not look as if you are marketing at all. Some great examples of this type of strategy is to hold a video competition of videos including people using your products or incorporating your products somehow, then posting the entries on YouTube. Another strategy is to work with filmmakers to create videos of your product or testimonials that appear to be done by independent consumers, not by your company.
First, be diligent about the amount of videos you post on YouTube. While YouTube is home to many home videos, companies are realizing that it provides an untapped resource for reaching thousands of potential customers. The problem that most companies face is that they upload all their videos and wait for the customers to come to them. The problem with this is videos like any other online data gets stale after a while, which can be a real turnoff for customers. You need to make sure you upload new videos on a regular basis. This way your potential customer knows you are still around and not just another company that went bust.
As with any other marketing tactic, you want to drive people to do something. If you are running an e-commerce site you want to drive people to purchase on your site. If you are hosting some sort of website that allows you to make money, you want to drive people to click on your link and visit your website. So it only makes sense that in order to gain marketing momentum on YouTube, you want to drive people to your video and get them to come inside.
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One Response to “EBOOK MARKETING WITHIN YOUTUBE”
By Name on Aug 17, 2009 | Reply
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