EBOOK HOW TO WRITE HIGH RESPONSE SALES LETTERS
September 28, 2009 – 10:44 am | by
Welcome to the sales letter writing section. Something that can be pretty scary if you’ve never done it before considering the weight of it’s importance. Get this wrong and no one’s going to buy your stuff, which simply means no money for you. That’s exactly the reason we’ve decided to put together a kind of step-by-step, top to bottom, start to finish explanation, allowing you to adapt on your own terms with changing times and circumstances.
First up comes the headline. The oh-so-well-known and the most apparent block of larger-than-life bold text at the head of the sales letter. So what’s the intention of the headline? Well, the answer to that is twofold. Its first job is to capture the attention of the visitor. To snap them out of whatever they’re doing, and divert all their attention to your copy. The second, and most importantly, it’s to persuade the reader to read on. It’s a short, sharp taste of what you’re offering designed to make the visitor drop everything, snap out of their daily grind like trance, and listen to you.
This is why it’s important not to hide the meaning of your headline or try to put off telling people about your product. If you’re sending traffic to your site that’s interested in your products in the first place, there’s no need for you to hide anything. Factor in that if you’re hiding your solution until further down the letter, why would someone read on if they’ve been sent to your site to find out about a seemingly different topic than you present them with?
Imagine you land on a sales letter with no introduction, no name, just a headline and sales letter. I guarantee you’ll be reading through and be wondering who you’re listening to, that’s if you even read at all. The internet isn’t a personal medium. People can’t see your facial expressions or hear the tone of your voice. In fact, as far as anyone is concerned, if you don’t introduce yourself, you’re just a faceless nobody.
Readers Who Viewed This Post Also Viewed
Tags: comes the headline, ebook, facial expressions, high response sales letters, master resale rights, master resell rights, persuade the reader, sending traffic, the attention of the visitor, the sales letter writing section
