FREE EBOOK 10 STEPS TO KILLER WEB COPY
February 1, 2009 – 1:52 am | by
Step number four. Benefit bullets.
What is a benefit bullet? A benefit bullet is a benefit. And why are people going to purchase this? It answers “What do they get?”. Not what do they get in the offer, but what will they experience upon purchasing this course, so what will this course give them. That’s the key.
Now a benefit bullet is two species of benefits. And people don’t like to break it down this way for some reason, but I do.
One species is removing pain, and the other species is gaining pleasure. The twin towers of motivation.
Moving away from, and moving towards. MA — moving away from pain, and MT, moving toward pleasure. Download Ebook 10 Steps To Killer Web Copy
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