The phrase “CPA” sounds about as exciting and attention-grabbing as accounting terms would sound to a quilting enthusiast. It’s usually rattled off in this acronym form, and the assumption seems to be that you’ll know what it is.
Acronyms (short forms based on initials of words in titles) intimidate people, so many new internet marketers tend to ignore or gloss over this marketing method – but “CPA” simply means “Cost Per Action” or “Cost Per Acquisition”.
And once set up, it’s a painless way to add extra income generation from your already-existing sites. Put CPA to work for you while you go off to the church picnic or enjoy a well-deserved nap (after staying up all the night before, trying to solve your shopping cart problem.)
With the more common PPC advertising format, the advertiser will pay every time his ad is opened and viewed, but using CPA advertising means that it does not matter how many people click through from an advert to a website and then choose not to buy.
Furthermore, it is also true that placing any form of third-party advertising on your website or blog that needs a site visitor to take any form of action carries the risk that the ad itself is not well designed or written, and that visitors do not therefore do what both you and the advertiser want them to do. This is true of either PPC or CPA advertising, and for this reason some publishers will be perfectly happy to try out CPA advertising as a viable alternative to PPC.
If you were an advertiser wishing to use CPA to promote your products or services, you would in the first instance approach an agency or a website that offers the facility of placing CPA ads. Once there, you will create your ad, possibly assisted by the agency or website, and as soon as you have done so, it will begin to display - almost immediately in most cases.
Firstly, affiliate marketing programs are always focused on selling a product or service, and the affiliate for such a program almost never receives any reward if no sale is made. Under a CPA based advertising arrangement, however, it is possible that the advertiser will be willing to pay for other events as well, either in addition to or instead of paying for every sale that is made.
The phrase “CPA” sounds about as exciting and attention-grabbing as accounting terms would sound to a quilting enthusiast. It’s usually rattled off in this acronym form, and the assumption seems to be that you’ll know what it is.
With the more common PPC advertising format, the advertiser will pay every time his ad is opened and viewed, but using CPA advertising means that it does not matter how many people click through from an advert to a website and then choose not to buy.